The AI narrative is confusing things even more
Fortune has exclusively learned Pigment is approaching $100 million in ARR, having doubled ARR for a third consecutive year. The company has grown its customer base 74%, with leaders like Uber, Unilever, Anthropic, Siemens and more using Pigment, and 57% of new revenue coming from enterprise customers. More than half of Pigment’s new customers in 2025 migrated from SaaS giants, Crespo says, a 115% year-over-year increase in replacement.
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